Transformasi Pariwisata Dan Kesehatan Berbasis Potensi Destinasi Wisata Di Desa Wisata Cireundeu Bandung

research
  • 11 Jun
  • 2025

Transformasi Pariwisata Dan Kesehatan Berbasis Potensi Destinasi Wisata Di Desa Wisata Cireundeu Bandung

This study aims to provide an overview of the transformation of tourism and health based on the potential for developing traditional tourist destinations in Cireundeu Village as an effort by the village community to preserve local customs, traditions, and culture. The use of local wisdom by residents can increase their economic income by 54%, and can even make a positive contribution to the regional government's regional budget revenue and state foreign exchange. The packaging of unique tourism product packages can create authentic experiences for local and foreign tourists through the natural wealth and local traditions that exist as an action of tourism transformation. The study uses an evaluative qualitative method with data analysis techniques consisting of collecting initial observation data, collecting documentation, interviews, and literature reviews. Research activities aim to improve the economy of local communities through tourism transformation based on the potential of tourist destinations that are still traditional. The novelty in tourism and health transformation unites culturally friendly, environmentally friendly, and health-conscious tourism for both tourists and local communities that can increase economic value. The results of the study showed that the Cireundeu tourist village has succeeded in creating an attractive traditional tourist destination with unique tourism product packaging and still maintaining and preserving existing customs, traditions, and culture based on local wisdom in increasing the economic income of local communities, increasing the economic value of local government income, increasing foreign exchange, and caring about the health of tourists and local communities in the Cireundeu Tourist Village. Research requires collaboration from various scientific fields. So that the Cireundeu village can develop further and be known among foreign tourists.

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REFERENSI

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