Peran Public Relations Dalam Mempengaruhi Konten Media

In this era of globalization of business competition is getting higher. Especially in economic

sectors where big companies from abroad increasingly free to operate and market its

products in Indonesia so that local companies can not compete with itself would be

eliminated. The purpose of this study was look at the effectiveness of IT utilization is also the

creativity of a public relations. Popularity of media and social networks such as Facebook,

Twitter, YouTube, spur the growth of "medium alone" that allows companies and

organizations to set up reporting directly or through intermediaries and remediation (where,

the media took the headlines of social media and republish). The results of this study indicate

that the majority of social media is 'parasitic', take a lot of information and topics of the mass

media. Public relations in general is a process of communication management activities to

create mutual understanding between an organization and its publics.

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