STRATEGI MNC GROUP DALAM MENINGKATKAN EFISIENSI DAN KOMPETISI PADA PASAR BISNIS INDUSTRI MEDIA PENYIARAN 4.0

Currently it is entering an era of technological disruption that has shifted in the era of the Industrial Revolution 4.0. The World Economic Forum (WEF) said the Industrial Revolution 4.0 was a revolution based on Cyber Physical System in the form of digital, physical and biological three domains. Making the television industry more challenging with the Industrial Revolution 4.0 and the digital era. General information in cyberspace, the television industry Competition with online media is relatively more accessible. This requires television stations to continue to bring innovation, both in broadcast programs and in media broadcasting, both by providing access to watch television broadcasts online. The industrial revolution became television for the television industry, including local television in Indonesia. Sources of technology and technology have become one of the solutions for local television in the era of the industrial revolution. Not to mention the human resources responsible for winning competition. Various strategies operate to enable markets in Indonesia. One of them is television program content.

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