Muhammad Aulia Rahman (41200065) Designing the Company Profile of Bantargebang Hospital, Bekasi City as an Information Media for the External
Public Public Relations is one of the divisions that is tasked with being a bridge between a company or organization and the public. One of the main functions of public relations is to create public relations communication media to communicate with the public at large. One of the public relations communication media in nonverbal form is a company profile which contains information or activities of a company or organization. The author aims to design a company profile that has not been created before by Bantargebang Hospital Bekasi City. In this company profile, the author focuses on information about the activities of the Bantargebang Hospital in Bekasi City that are not yet known to the external public. Mature planning for the present and the future, company profile design must look attractive by having a concept, content and design that attracts the interest of the audience. This type of research is qualitative-descriptive. Therefore, the research is intended to describe and describe a situation in detail, by means of observation and in-depth interviews directly with the parties concerned. The conclusion of designing this newsletter is to design a complete plan that covers the needs and solves all problems in accordance with the purpose of making this company profile, so that it is better known by the public, precisely the external public.
Keywords: Company Profile, Public Relations, Hospital
COMPANY PROFILE RSUD BANTARGEBANG
PERANCANGAN COMPANY PROFILE RSUD BANTARGEBANG KOTA BEKASI SEBAGAI MEDIA INFORMASI BAGI PUBLIK EKSTERNAL
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