Kajian Pelayanan Terhadap Peningkatan Kepuasaan Pelanggan Percetakan Cano Digital Copy and Printing Cabang Depok

Kajian Pelayanan Terhadap Peningkatan Kepuasaan Pelanggan Percetakan Cano Digital Copy and Printing Cabang Depok

• By Effendi, Rafika, Firginiya; Oktiani, Nurvi; Misriati, Titik; Baidawi, Taufik;
• Seminar Nasional
• 91
• 51-54

—Service is one of thng which can give consumen, this is happen because there is more competitiveness, and there is more produce which have to fullfill by producer , the purpose of this research are how to know the impact and relatioship between service and constumer satisfaction and want to know how much the impact of service toward customer satisfaction, From the result can describe the correlation test have value amount of 0,654 it is mean , correkation have positif relationship between customer satisfaction and have determination correlation for amount 42,7% , it is mean 42,7% the impact factor of customer satisfaction, and for 57,3%, and for regression analysis can be describe : y: 11,444 + 0.720X, for the result we can make conclusion Cano Digital Copy and Printing Cabang Depok must improve the way to increase customer satisfaction because the service is one of important thing for increasing customer satisfaction

• Katakunci Customer Satisfaction, Service
• URL http://seminar.bsi.ac.id/simnasiptek/index.php/simnasiptek-2013/article/view/55/55
• Penerbit ,

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