Jelajahi Repository

research : Murniyati

Kesadaran Merek (Brand Awareness) menurut Aeker adalah kesanggupan seorang calon pembeli untuk mengenali atau mengingat kembali bahwa suatu merek meru

research : Dr. Ani Wijayanti, SE, M.M, Erlangga Brahmanto, M.M,M Fathurrahman Nurul Hakim,Emmita Devi Hari Putri, M.M,Atun Yulianto, M.M

Social media is one of the most strategic tourism marketing tools. Social media allows interaction between managers and tourists and between tourists

research : Wianti Wiwin, Styaningrum Etik Dwi, Taruna Helmy Ivan, Lestari Rohani, Supriatin

This research study aims to investigate the impact of brand and trust on the online consumer buying interest. With the increasing number of online sho

research : Rahman Arif, Ariandi Fajri, Arista Roynaldi, Warsono

The purpose of this research is to determine the influence of brand awareness, promotion and product quality on purchasing decisions at The Executive