Kesadaran Merek (Brand Awareness) menurut Aeker adalah kesanggupan seorang calon pembeli untuk mengenali atau mengingat kembali bahwa suatu merek meru
Social media is one of the most strategic tourism marketing tools. Social media allows interaction between managers and tourists and between tourists
This research study aims to investigate the impact of brand and trust on the online consumer buying interest. With the increasing number of online sho
The purpose of this research is to determine the influence of brand awareness, promotion and product quality on purchasing decisions at The Executive