Jelajahi Repository

research : Martiwi, Rini; Suharyadi, Dedi;Nuryati, Siti; Aryadi, Heri

This research examines the influence of e-service quality and price discounts on the purchasing decisions of TikTok Shop customers in Bogor. This rese

research : Haryati, Raden Ati; Bilgah; Rahman, Arif; Suharyadi, Dedi; Karlina, Eulin; Riftiasari, Dinar; Indriyani, Luthfi.

research : Karlina, Eulin; Suharyadi, Dedi; Haryati, Raden Ati; Kamal, Fahmi; Hapsari, Wiranti Kusuma; Kurniawan, Aris.

research : Suleman, Dede; Suharyadi, Dedi; Martiwi, Rini; Suardita, Nyoman; Widyaningrum, Enggar; Karlina, Eulin.

This research aims to examine the effect of trust and electronic word of mouth (eWOM) on product purchasing decisions. Trust is considered a crucial f