SISTEM INFORMASI EKSEKUSI PEMASARAN PADA PT. DATAPATI TARA ANDHIKA

SISTEM INFORMASI EKSEKUSI PEMASARAN PADA PT. DATAPATI TARA ANDHIKA

• By Suherman, Dedy; Riana, Dwiza;
• Jurnal Nasional Terakreditasi
• 152
• 9-28

PT. Datapati Tara Andika is a adversiting business company which is trying to increase their quality service to fill customer need. The Objective of this research is to design a executive marketing system and its prototype which present global information in marketing and adversiting activity in PT Datapati tara Andika. This executive marketing system is function for marketing manager in PT. Datapati Tara Andika, in order to take a marketing decision with data completely which available in this informatioan system.

The method research which use is system analysis. The analysis is doing at working system to analysis endure process which Unified Modeling Language (UML) This design by microsoft visual basic 6.0 which one of high level language which windows base.

The result of research is a executive marketng system which prepared marketing of data such as sales trend analysis. Price versus service analysis, target versus sales analysis, sales distribution per customer analysis, promotion activity evaluation competitors price analysis, market analysis, un effective promotion and customers with the most purchase output are internal report external report and exception report.

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