Analysis of E-Commerce Applications Using the System Usability Scale (SUS) Approach

research
  • 15 Feb
  • 2026

Analysis of E-Commerce Applications Using the System Usability Scale (SUS) Approach

This study aims to measure the level of satisfaction and effectiveness of the application,
as well as the obstacles encountered, using the System
Usability Scale (SUS) approach.
The research employs a quantitative method with a questionnaire based on the System
Usability Scale (SUS) to assess application usability. The population consists of Generation
Z, with a sample of 411 respondents selected us
ing cluster disproportionate random
sampling. Data were analyzed to calculate the SUS score (0
–
100) and interpreted using
the adjective scale.
This study compares the usability of three e
-
commerce applications:
Shopee, Tokopedia, and Lazada. The results in
dicate that the usability scores of the three
e
-
commerce applications are relatively close: Shopee (90.06), Tokopedia (91.98), and
Lazada (88.42). Based on gender, females prefer Shopee, while males favor Tokopedia
and Lazada. In terms of age, the 20
–
24 ag
e group is more dominant than the 15
–
19 age
group. Meanwhile, based on occupation, students tend to use Lazada, whereas private
employees prefer Shopee and Tokopedia. Shopee and Tokopedia demonstrate optimal
performance, while Lazada has development potent
ial, particularly for private employees
and users aged 15
–
19. Further research is recommended to deepen the analysis of Lazada
and include other regions and age groups for broader results

Unduhan

 

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