Tesis

Tesis

• By Badariatul lailiah;
• Tesis
• 240

Prediksi klik tayang adalah salah satu kriteria yang paling sering digunakan untuk menentukan efektivitas suatu iklan. Dalam produksi periklanan, prediksi klik tayang sangat berpengaruh bagi perusahaan yang memasang iklan tersebut. Perusahaan juga harus tau, apakah iklan tersebut benar-benar dilihat oleh pengguna, atau hanya sekedar meng klik nya saja. Selain memprediksi klik tayang suatu iklan, pemakaian model atau algoritma yang digunakan juga sangat penting dalam menganalisa klik tayang yang terjadi. Dalam penelitian ini menggunakan beberapa model yang di uji coba. Adapun model yang digunakan dalam pelatihan antara lain
Bagged Decision Trees, Extra Trees, Random Forest, AdaBoost, Stochastic Gradient Boosting dan Voting Ensemble. Adapun model yang menghasil akurasi optimal yaitu menggunakan AdaBoost, setelah itu di Hyperparameter Tuning kan dengan Grid Search dengan nilai accuracy 96,50%, AUC 96,51%, recall 94,05% dan precision 97,876%.

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