Gaya Komunikasi Kepemimpinan Pemilik PT. Hosfit Alat Kesehatan Indonesia Dalam Memotivasi Kerja Karyawan Divisi Sales

• By Yohana Depita S Tamba, Murtiadi, S.I.Kom, M.I Kom, Isa Wijayanti, M.I.Kom, M.I.Kom;
• S1 - Ilmu Komunikasi
• 11

Abstract

This study aims to analyze the effect of leadership communication style on employee motivation and performance in the sales division of PT Hosfit Alat Kesehatan Indonesia. This study uses a descriptive qualitative approach to explore the experiences, perceptions, and views of employees regarding the leadership style applied in the company. The results show that the dominant leadership model is transactional leadership, which relies heavily on achieving sales targets and results-based incentives. The application of contingent rewards is the main system in motivating employees to achieve targets, while management by exception is applied when employee performance does not meet expectations. However, even though the transactional model is more dominant, elements of transformational leadership are also applied, especially in terms of inspirational motivation and individual consideration. This study concludes that although the transactional approach is effective in achieving short-term sales targets, companies need to increase transformational leadership elements to create a balance between target achievement and employee welfare, as well as supporting innovation and individual development. With a combination of the two, PT Hosfit can create a more productive, sustainable work environment that supports the company's long-term growth.

Keywords: Communication Styles of Leadership, Transactional Leadership, Transformational Leadership, Work Motivation, Employee Performance

 

Abstrak

Penelitian ini bertujuan untuk menganalisis pengaruh gaya komunikasi kepemimpinan terhadap motivasi dan kinerja karyawan di divisi penjualan PT Hosfit Alat Kesehatan Indonesia. Penelitian ini menggunakan pendekatan kualitatif deskriptif untuk menggali pengalaman, persepsi, dan pandangan karyawan mengenai gaya kepemimpinan yang diterapkan di perusahaan tersebut. Hasil penelitian menunjukkan bahwa model kepemimpinan yang dominan adalah kepemimpinan transaksional, yang sangat bergantung pada pencapaian target penjualan dan insentif berbasis hasil. Penerapan imbalan kontingen (Contingent Reward) menjadi sistem utama dalam memotivasi karyawan untuk mencapai target, sementara manajemen berdasarkan pengecualian diterapkan ketika kinerja karyawan tidak memenuhi ekspektasi. Namun, meskipun model transaksional lebih dominan, elemen-elemen dari kepemimpinan transformasional juga diterapkan, terutama dalam hal motivasi inspirasional dan pertimbangan individu. Penelitian ini menyimpulkan bahwa meskipun pendekatan transaksional efektif dalam mencapai target penjualan jangka pendek, perusahaan perlu meningkatkan elemen kepemimpinan transformasional untuk menciptakan keseimbangan antara pencapaian target dan kesejahteraan karyawan, serta mendukung inovasi dan pengembangan individu. Dengan kombinasi keduanya, PT Hosfit dapat menciptakan lingkungan kerja yang lebih produktif, berkelanjutan, dan mendukung pertumbuhan jangka panjang perusahaan.

Keywords: Gaya Komunikasi Kepemimpinan, Kepemimpinan Transaksional, Kepemimpinan Transformasional, Motivasi Kerja, Kinerja Karyawan

• Katakunci Aplikasi Perpustakaan
• URL https://jurnal.ittc.web.id/index.php/jiksp/article/view/2407
• Penerbit Jurnal Ilmu Komunikasi Dan Sosial Politik, Bekasi Jawa Barat

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