Leverage Social Media Marketing to Increase Tourism: A Case Study of Lombok, Indonesia

Leverage Social Media Marketing to Increase Tourism: A Case Study of Lombok, Indonesia

• By Yuliawati, Lilik;
• Dokumen BKD Serdos
• 10
• 181-192

The rapid development of internet technology has had a significant impact impact on various sectors, including tourism. Social media, in particular, has emerged as a powerful one networking tools that bridge social and economic activities globally. This research examine the role of social media marketing activities (SMMA) in shaping tourists' intentions to visit Lombok, Indonesia, a popular destination known for its stunning views and rich cultural heritage. This research identify the main elements of SMMA such as interaction, trends, electronic word of word of mouth (e-WOM), and customization, and their impact on brand image and tourist visit intentions. Through a quantitative approach with survey from domestic and international tourists, this research reveals that SMMAsignificantly improve Lombok brand image and influences tourist intentions positively.Thesefindings provide valuable insights for tourism stakeholders to develop effective marketing strategies by utilizing social mediaattract more visitors and promote Lombok as a must-visit destination.

Keyword:Social media marketing, Tourism, Brand image, Interest in tourists visits, e-WOM, Social media interaction, Customization, Marketing strategy, Tourist destinations

• Katakunci
• URL https://dinastipub.org/DIJMS/article/view/3514/2309
• Penerbit Dinasti international journal of management science, Jakarta DKI

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