- 09 Dec
- 2024
Strategi Komunikasi Captain Barbershop Melalui Akun Instragram @captainbarbershipid Untuk Meningkatkan BrandAwareness
n Indonesia, the Barbershop phenomenon reflects the changing culture of self
-
care
that is increasingly popular among men. The diverse demands of lifestyle make
men increasingly pay attention to their appearance, especially related to hairstyles
and the co
mfort they want to get when doing hair care. This is a shift for the barber
industry, where now it is not just about comfort or hair cleanliness, but has become
an essential part of a lifestyle. This study aims to determine how Captain
Barbershop's marketi
ng communication strategy is in increasing brand awareness
through Instagram social media. By using a qualitative approach with a case study
research type (case study) so that it can analyze in depth and comprehensively how
Captain Barbershop's marketing c
ommunication strategy increases brand
awareness through Instagram social media. The method used in this study is a
qualitative descriptive method. And using in
-
depth interview techniques. The
results of this study showed that from various indicators contai
ned in content
marketing and awareness, Captain Barbershop managed to do all of them well. The
Captain Barbershop team managed to plan, analyze the audience, create ideas,
compile concepts, produce content, distribute content, evaluate content, and
develop
content to be better every day. All stages in content marketing have been
carried out by the Captain Barbershop team and have an impact on the introduction
that occurs on Instagram towards Captain Babershop
REFERENSI
Abdussamad Z. (2021).
Metode Penelitian Kualitatif
. Makassar: CV. Syakir Media Press
Afiah, N., Hasan, M., Ratnah, S., & Arisah, N. (2022). Analisis Pemanfaatan Aplikasi TikTok
dalam Meningkatkan Penjualan UMKM Sektor Kuliner di Kota Makassar.
Ideas/Ideas:
Jurnal Pendidikan, Sosial Dan Budaya, 8
(4), 1257.
Akhmad, K. A. (2015). Pemanfaatan media sosial bagi pengembangan pemasaran UMKM
(Studi deskriptif kualitatif pada distro di Kota Surakarta).
Duta, 9
(1), 43.
https://ojs.udb.ac.id/index.php/dutacom/article/download/537/499
Anisah, N., Sartika, M., & Kurniawan, H. (2021). Penggunaan Media Sosial Instagram dalam
Meningkatkan Literasi Kesehatan Pada Mahasiswa.
Jurnal Peurawi: Media Kajian
Komunikasi Islam, 4
(2), 94.
https://doi.org/10.22373/jp.v4i2.11080
Arif R., Yusnaini, Khalidah N. (2023). Akun Instagram @Ilmu_Komunikasi_Unh sebagai
Media Informasi Mahasiswa Ilmu Komunikasi Universitas Nurdin Hamzah Jambi
.
Jurnal Bincang Komunikasi 1
(2), pp: 10
-
19. ISSN: 2986 3678
Aryani, I. D., & Murtiariyati, D. (2022). INSTAGRAM SEBAGAI MEDIA PROMOSI
DALAM MENINGKA TKAN JUMLAH PENJUALAN PADA A.D.A SOUVENIR
PROJECT.
Jurnal
Riset
Akuntansi
Dan
Bisnis
Indonesia,
2(2).
https://doi.org/10.32477/jrabi.v2i2.479
Astutik, L. R. D., & Achsa, A. (2020). Analisis Penerapan Promotion Mix Dalam
Meningkatkan Jumlahnasabah Pada Pd Bpr Bank Bapas 69 Kantor Cabang Magelang
Utara.
JURNAL MANEKSI, 9
(2). p
-
ISSN: 2302
-
9560/e
-
ISSN: 2597
-
4599, 373.
Azizah, D. Z. (2014). Marketing Mix Pada Perpustakaan Bank Indonesia Surabaya
. Libri
-
Net,
3
(3).
Bakiyah, H. (2020). Strategi Public Relations Pt Honda Megatama Kapuk Dalam Customer
Relations.
Jurnal Komunikasi, 11
(2), 101
–
110.
https://doi.org/10.31294/jkom.v11i2.8205
Bakiyah, H. (2020b). STRA TEGI PUBLIC RELA TIONS PT HONDA MEGATAMA KAPUK
DALAM
CUSTOMER
RELATIONS.
Jurnal
Komunikasi,
11(2),
101
–
110.
https://doi.org/10.31294/jkom.v11i2.8205
Bulele, Y. N. (2020). Analisis Fenomena Sosial Media dan Kaum Milenial: Studi Kasus
Tiktok.
Conference on Business, Social Sciences and Innovation Technology, 1
(1), 565
–
572.
Camilleri, M. A. (2017). Market segmentation, targeting and positioning.
In Tourism,
hospitality & event management
(pp. 69
–
83). https://doi.org/10.1007/978
-
3
-
319
-
49849
-
2_4
Kiriman Terbaru
-
26 May 2026
-
25 May 2026
-
24 May 2026
-
23 May 2026
-
23 May 2026