Revitalization of Social Media Communication Ethics in Building a Sublime and Civilized Indonesian Culture

Humans are essentially the most adaptive creatures to the changes and

developments of the times, especially in using technology in communicating.

This is because technological developments are felt to be able to meet the

needs and quality of life. The deve

lopment and acceleration of the current 4.0

ways of communicating, has a side effect, namely the wider freedom of

humans to express thoughts and feelings expressively as communicators. So

that the boundaries that have been consistently understood and pract

iced for

decades as guidelines for etiquette are now increasingly blurred and replaced

with new phrases, icons, and emoticons as symbols of facial expressions. The

courage of the communicators is also since social media allows

communication participants to

exchange messages without knowing their real

identities/using anonymous accounts. This study aims to see and observe

what kinds of conversations invite comments and have the potential to violate

ethics. The method used is participatory observation and use

s primary data,

namely trending topics on Twitter social media. The findings are that the

content that often invites reactions is conversations about religion, political

choices, and statements that are considered lies. It is necessary to apply

communicati

on ethics on social media to become guidelines for cyber casting.

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