Feminine Behavior Management in Personal Selling Activities for Professional Male Makeup Artists

Feminine Behavior Management in Personal Selling Activities for Professional Male Makeup Artists

• By Mulayana Ahmad , Harbet Parlin;
• Jurnal Internasional Bereputasi
• 163

The research aims to describing the phenomenon of makeup artists or male beauty artists in promoting
makeup services. They carry out personal selling activities for female customers through managing their feminine
behavior. This research used symbolic interactionism theory with phenomenological research methods. It was
conducted with qualitative case study method. The data collection technique used observation and in-depth interviews
with informants who worked as professional male makeup artists. In addition to obtaining in-depth data, it was also
carried out through secondary data for data enrichment so that it could obtain accurate, complete and comprehensive
data.

• Katakunci personal selling, management of feminine behavior, professional male makeup artists.
• URL https://dx.doi.org/10.22161/ijels.45.33
• Penerbit International Journal of English Literature and Social Sciences (IJELS), Mexico City

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