File Tesis Tri Wahyuni

File Tesis Tri Wahyuni

• By Tri Wahyuni;
• Disertasi
• 72

Rapid technological developments, making the need for information and communication increase. Competition between telecommunications companies to get customers leads to churn. Where the churn phenomenon is a major problem in companies with large numbers of customers. Churn is the transfer of customers from one provider to another. But in this churn problem, churn usually has unbalanced data rather than non-churn, so it is necessary to deal with the majority (non-churn) and minority (churn) classes. The method used in this study is the Underbagging method to handle data imbalance combined with the C4.5 classification method. The data used has 21 attributes with a total of 3333 data. The number of data churn is 483 records and non-churn data is 2,850 records. This study produces the highest accuracy value of 90.74%.

 

Keywords : Telecommunication Customer churn, Underbagging, C4.5

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