Crisis is negative phenomenon that can occur in any company or organization, anytime and anywhere.
The crisis has the potential to be highlighted by the mass media On the other hand, mass media can shape public
perceptions according to their wishes. Therefore, companies must understand how the media works. A company's
reputation depends on the speed of its response. The purpose of this study is to develop an in-depth description of
the crisis response undertaken by Garuda Indonesia in response to Youtuber's post, Rius FernandesThis research
method uses descriptive qualitative method with news content analysis method in several online media. The crisis
response strategy provided by the Situational Crisis Communication Theory (SCCT) as a theoretical basis explains
that in the Garuda Indonesia crisis response category in dealing with this problem, public communication
management can be said to be inappropriate. The inability to manage a crisis that is quite small in scale (an
imperfect product) caused the airline to suffer a multiplier loss due to a series of crises after which YouTuber
posted.
Artikel Jurnal Genap 19-20
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