Artikel Jurnal Ganjil 22-23

research
  • 31 Jul
  • 2023

Artikel Jurnal Ganjil 22-23

Instagram as a media platform that is widely used by all people, from parents, adults to
teenagers. Instagram social media can help to grow engagement with its readers.
Instagram social media also functions as a branding medium, namely as a medium to build
branding or build the image of a person, a business, a product, a company/institution.
Branding is an effort to build an image in the eyes of the public. Instagram is developing
and innovating, one of which is by bringing up the Instagram Reels feature. The purpose of
using Instagram Reels also varies, one of which is as a medium for branding, building
personal brands, product brands, corporate brands, destination brands, city brands to nation
brands. The purpose of this study is to find out how the Reels Instagram feature can be
used as a medium for branding companies / agencies / personal / cities / regions with the
aim of building or managing reputation. The research used is the case study method where
the research gets data from various data sources and with various tools for data collection.
The results show that the Reels Instagram feature can be used as a medium for branding
companies/agencies/personal/products/cities/regions with the aim of building or managing
reputation. This can be a benchmark in attracting the attention / interest of Instagram users
to view video reels repeatedly, so that awareness and engagement is built.

Unduhan

 

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PERSEPSI: Communication Journal
Vol .5 No. 2, 2022, 123-131
DOI: http://dx.doi.org/10.30596%2Fpersepsi.v5i2.11551

e-ISSN 2623-2669

Copyright ©
2019 Persepsi : Communication Journal. This is an open acces article under
the CC-BY-SA lisence (https://creativecommons.org/licenses/by-sa/4.0/

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