Analisis Pengaruh Merek, Motivasi Konsumen, Persepsi Kualitas Sikap Konsumen terhadap Keputusan Pembelian

Analisis Pengaruh Merek, Motivasi Konsumen, Persepsi Kualitas Sikap Konsumen terhadap Keputusan Pembelian

• By Yulia Mujiaty;
• Disertasi
• 311

This study aims to determine how the analysis brand influenc, consumer motivation,
quality perception, and consumer attitude of decision purchase. The population in this
study were residents of the city of Serang, and the sample in this study amounted to 163
people. Data collection techniques using a questionnaire. The data analysis technique
used is multiple linear analysis. The results of the study indicate that the variables of
analysisi brand influence, consumer motivation, quality perception, consumer attitude
have an effect on brand loyalty.

• Katakunci Analysis Brand influence, Consumer Motivation, Quality Perception, Consumer Attitude
• URL http://
• Penerbit ,

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