Penelitian ini berupaya mengungkap sekaligus menelah hubungan akseptabilitas pemberitahuan vaksin Covid-19 terhadap kesadaran kesehatan pelaku sektor pariwisata di kota Bandung. Kota tersebut merupakan salah satu destinasi wisata yang harus segera bangkit dari keterpurukan akibat Covid 19. Program Vaksin yang dicanangkan pemerintah menjadi upaya untuk kembali menarik para wisatawan. Pendekatan untuk menjawab penelitian ini menggunakan paradigma positivistik dengan teknis riset secara kuantitatif. Uji validitas dan reliabilitas memakai SPSS dilakukan pada 85 orang responden dari populasi 300. Pada penelitian ini ditemukan pengaruh kuat antara akseptabilitas atau penerimaan pemberitahuan vaksin covid 19 terhadap kesadaran kesehatan pelaku usaha sektor pariwisata di kota Bandung. Para pengusaha di Bandung menerima secara positif tentang pemberitahuan vaksin covid 19 untuk kelancaran usaha yang mereka miliki. Pada penelitian ini juga ditemukan ternyata responden menerima pemberitahuan vaksin didasari oleh tujuan keuntungan agar usahanya lancar. Terungkap juga bahwa responden tidak terlalu yakin mengenai kepastian dirinya bisa melakukan proses vaksin. Selanjutnya ditemukan data signifikan bahwa responden kurang aktif dalam mencari informasi mengenai kesehatan ataupun pembelajaran tentang informasi kesehatan
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