Representasi Maskulin Jokowi Pada #JKWVLOG Tinju Dalam Analisis Semiotika Roland Barthes

Representasi Maskulin Jokowi Pada #JKWVLOG Tinju Dalam Analisis Semiotika Roland Barthes

• By Caesariano, Lymbarski; Wulandari, Yulianti, Fajar; Murtiadi,; Bastian, Yan;
• Jurnal Nasional Tidak Terakreditasi
• 370
• 1-10

The purpose of this research is to find out the
symbols that appear on a video blog or vlog. In this study,
a video blog or vlog becomes the object of research.
Video blog (vlog) featuring boxing with the concept of
imaging an adult male figure with a masculine
appearance. President Joko Widodo or Jokowi is one of
the vloggers. In the video blog (vlog) he made with the
title of the blog entitled "#JKWVLOG TINJU" it shows a
figure who is far from the symbol of the presidency. This
is what researchers are interested in analyzing from the
semiotic side of Roland Barthes. The aim is to find out
how the symbol of masculinity is raised by President
Jokowi through his vlog content. This research uses
constructivism paradigm, with this research approach
using descriptive qualitative method. In this study, data
were collected through thorough observations on the
object of research, namely a vlog entitled "#JKWVLOG
TINJU" as a knife of analysis by researchers using
Roland Barthes' semiotics model, namely an analysis of
sign relationships. The results showed that the
representation of masculinity was no sissy stuff, Give
them Hell, Be a Big Wheel, and Be a Sturdy Oak.

• Katakunci Semiotics; Roland Barthes; Jokowi; Vlog; YouTube
• URL http://www.jurnalprisanicendekia.com/index.php/jbc/article/view/75
• Penerbit ,

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