Pengaruh Harga dan Lokasi Terhadap Keputusan Pembelian Rumah Subsidi

research
  • 17 Oct
  • 2022

Pengaruh Harga dan Lokasi Terhadap Keputusan Pembelian Rumah Subsidi

ABSTRACT
The number of housing, both subsidized by the government and commercial, is an alternative
choice for people today. The choice of housing is based on the community's ability to buy it in
addition to the desired location and public facilities provided by the developer. This study aims
to determine whether house prices and location affect the decision to purchase a house at Griya
Alam Nusantara which is located on Jl. Kp. Rawajeler, Bojong Kelapa Nunggal Village, Kab.
Bogor, West Java. The data used is primary data by distributing questionnaires to the owners of
subsidized houses in the Griya Alam Nusantara housing estate. The population used is 200 with
a sample of 67 respondents using the slovin method. Sampling technique with random sampling
technique. The results of the questionnaire were processed by descriptive analysis of Validity
Test, Reliability Test, Normality Test, Multiples Regression Analysis (Multiple), F Test and
Regression Equation Test. The results of multiples (multiple) regression analysis are known to
have Sig. (2-tailed) between the price variable (X1) and the purchasing decision variable (Y) is
0.032 <0.05, which means that there is a significant correlation between the price variable (X1)
and the purchasing decision variable (Y). Value of Sig. (2-tailed) between the Location variable
(X2) and the Purchasing Decision variable (Y) is 0.053 > 0.05, which means that there is no
significant correlation between the Location Variable (X2) and the Purchasing Decision
variable (Y). All conclusions are obtained from the regression equation test where there is an
effect of Price (X1) on the Purchase Decision variable (Y) and there is no influence of the
Location variable (X2) on the Purchasing Decision variable (Y) so that the first hypothesis is
accepted and the second hypothesis is rejected.

Unduhan

 

  • File unduhan

    PCX - Report.pdf

    Terakhir download 31 Mar 2026 21:03

    Cek Jurnal

    •   diunduh 246x | Ukuran 144,499

REFERENSI

References


Anindita, N., Astuti, W., & Hardiana, A. (2021). Pemilihan Lokasi Perumahan Bagian Barat Urban Fringe Kota Surakarta. Desa-Kota, 3(1), 61. https://doi.org/10.20961/desa-kota.v3i1.31490.61-76

Aprileny, I., & Andriani, R. (2018). Pengaruh Harga, Diferensiasi Produk, dan Lokasi terhadap Keputusan Pembelian di Giant Ekstra Ujung Menteng Bekasi. Jurnal STEI Ekonomi, 27(1), 38–56. https://doi.org/10.36406/jemi.v27i1.152

Arrafat, Y. (2018). Pengaruh Harga, Kualitas Produk, dan Citra Merek Terhadap Keputusan Pembelian Toko Batik Sri Mulyadi di Solo. http://eprints.ums.ac.id/64068/12/NASKAH PUBLIKASI-15.pdf

Dewi, Syahrina N. Halawa, Meiman Hendra Nifanngelyau, L. K. (2021). Dampak Covid-19 Terhadap Bisnis Property. Jurnal Pendidikan Ekonomi (JPE), 1(1), 20–25.

Firmansyah, M. A. (2018). Perilaku Konsumen (Sikap dan PEmasaran) (Issue December). Deepublish.

Lubis, B. O. (2014). PERANAN PENGETAHUAN DESAIN KOMUNIKASI VISUAL DALAM PENGAJARAN MATAKULIAH INTERAKSI MANUSIA DAN KOMPUTER. Seminar Nasional Aplikasi Sains & Teknologi (SNAST), A-413-A-420. https://tridarmabagindaoloanlubis.files.wordpress.com/2018/03/proseding-seminar-nasional-aplikasi-sains-dan-teknologi-snast-2014.pdf

Murty, D., & Khasanah, I. (2015). Analisis Pengaruh Harga, Kualitas Produk Dan Citra Merek Terhadap Keputusan Pembelian Air Minum Dalam Kemasan Merek Pelangi Kemasan 600Ml Di Semarang. Diponegoro Journal of Management, 4(2), 1–11.

Nugroho, S. B., Nugroho, D., & Kustanto. (2014). Korelasi Antara Prestasi Akademik Dengan Tingkat Kemampuan TIK Pada Sekolah Dasar Negeri 3 Malangjiwan. Jurnal TIKomSiN, Vol.2(No.2), Hal.10-14.

Setyani, T. P. H., & Gunadi, W. (2020). Pengaruh Kualitas Produk dan Citra Merek Terhadap Keputusan Pembelian Mobil All New Rio Kia Motors Indonesia (Pada PT. Radita Autoprima). Jurnal Ilmiah Mahasiswa Manajemen Unsurya, 1(1), 92–102.

Sugiyono. (2016). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Alfabeta.

Susilowati, I. H., & Utari, S. C. (2022). Pengaruh Harga Terhadap Keputusan Pembelian Di Apotik MAMA Kota Depok. Jurnal Ecodemica Jurnal Ekonomi Manajemen Dan Bisnis, 6(1), 134–140. https://doi.org/10.31294/eco.v6i1.12806

Waani, N. C., Maryam, M., & Uhing, Y. (2022). Perbedaan Sikap Konsumen dalam Keputusan Pembelian Niu Green Tea dan Teh Botol Sosro (Studi Kasus pada Mahasiswa Fakultas Ekonomi dan Bisnis UNSRAT). Emba, 10(1), 1004–1013.

Cari

Bidang Ilmu

Kategori

Kiriman Terbaru