Manajemen Reputasi Dan Pembentukan Citra Pt Kimia Farma Tbk Dalam Kasus Daur Ulang Alat Rapid Test Covid-19

Manajemen Reputasi Dan Pembentukan Citra Pt Kimia Farma Tbk Dalam Kasus Daur Ulang Alat Rapid Test Covid-19

• By Susilowati,;
• Jurnal Nasional Tidak Terakreditasi
• 302
• 222-235

The demand of a company is to always maintain its reputation, because the company or organization will continue to be monitored by the public for everything that the company does and operates. Building a reputation took a long time to build it, but in seconds everything was destroyed with the Covid-19 rapid test tool recycling case at Kualanamu Airport, so the reputation of PT Kimia Farma Tbk was destroyed, so it needed reputation management and image building in this case. . The research objective was to analyze in depth the reputation management and image formation of PT Kimia Farma Tbk in the case of recycling the Covid-19 rapid test tool. The research used a descriptive qualitative approach with news content analysis methods on several online media. The results of the research of PT Kimia Farma Tbk, conducted 4 stages in dealing with reputation, Fact Finding; has conducted real problem research, then Planning and Programming; where the company submits those guilty to legal channels, plans actions to fill vacancies at Kualanamu airport, third, namely Action and Communicating; Refresher management and company internal ensuring all KFD clinics and laboratories throughout Indonesia have fulfilled and implemented KFD SOPs, held a General Meeting Extraordinary Shareholders, dismissed the President Director and the Director of KFD I, internal restructuring, finally, Evaluation; conducting inspections to ensure that KFD clinical and laboratory practices are in accordance with the SOP. 

• Katakunci Reputation management, corporate image
• URL http://akrabjuara.com/index.php/akrabjuara/article/view/1468/1289
• Penerbit ,

REFERENSI

Ardianto, E. (2011). Metodelogi Penelitian Untuk Public Relations Kuantitatif dan Kualitatif . Bandng: Simbiosa Rekatama Media. Besar, I., & Zainal, G. (2016). Peran Public Relations Dalam Membangun Citra Perusahaan Listrik Negara Di Kota Bandar Lampung. Website : https://elibrary.unisba.ac.id/files/06- 0874_Fulltext_Duplikat.pdf CNN. (2021). 4 Bulan Oknum Kimia Farma Praktik Antigen Bekas di Kualanamu. Retrieved May 19, 2021, from https://www.cnnindonesia.com/ website:https://www.cnnindonesia.com/ nasional/20210430075810-12-636731/4- bulan-oknum-kimia-farma-praktikantigen-bekas-di-kualanamu Ardianto, E. (2011). Metodelogi Penelitian Untuk Public Relations Kuantitatif dan Kualitatif. Bandung: Simbiosa Rekatama Media. Besar, I., & Zainal, G. (2016). Peran Public Relations Dalam Membangun Citra Perusahaan Listrik Negara Di Kota Bandar Lampung. Website: http://jurnal.fisip.unila.ac.id/index.php/p rosidingkom/article/view/302 CNN. (2021). 4 Bulan Oknum Kimia Farma Praktik Antigen Bekas di Kualanamu. Retrieved May 19, 2021, from https://www.cnnindonesia.com/ website:https://www.cnnindonesia.com/ nasional/20210430075810-12-636731/4- bulan-oknum-kimia-farma-praktikantigen-bekas-di-kualanamu Hardjana, A. (2008). Komunikasi dalam Manajemen Reputasi Korporasi 1(No Title). Retrieved March 23, 2020, from media.neliti.com website: https://media.neliti.com/media/publicati ons/102703-ID-komunikasi-dalammanajemen-reputasi-korp.pdf Hidayat, M. A., & Nasution, P. (2021). Kimia Farma Klarifikasi soal Pegawainya Pakai Alat Bekas Rapid Test. Retrieved May 20, 2021, from https://www.viva.co.id/ website: https://www.viva.co.id/berita/kriminal/1 368758-kimia-farma-klarifikasi-soalpegawainya-pakai-alat-bekas-rapidtest?page=3&utm_medium=page-3 Ismoyo, B. (2021). Buntut Kasus Antigen Bekas, Erick Thohir Pecat Seluruh Direksi Kimia Farma Diagnostika. Retrieved May 20, 2021, from https://www.tribunnews.com/ website: https://www.tribunnews.com/nasional/2 021/05/16/buntut-kasus-antigen-bekaserick-thohir-pecat-seluruh-direksikimia-farma-diagnostika Ismoyo, B., & Sanusi. (2021). Ada Kasus Antigen Bekas, Kimia Farma Diagnostika Janji Perketat Pengawasan Laboraturium dan Klinik. Retrieved from https://www.tribunnews.com/ website: https://www.tribunnews.com/bisnis/202 1/05/17/ada-kasus-antigen-bekas-kimia-  235 farma-diagnostika-janji-perketatpengawasan-laboraturium-danklinik?page=2 Kimiafarma.co.id. (2015). Home - Kimia Farma - BUMN Farmasi Terbesar di Indonesia. Retrieved May 19, 2021, from https://www.kimiafarma.co.id/ website: https://www.kimiafarma.co.id/index.php ?option=com_content&view=featured& Itemid=157&lang=id Nurwiyanti, N. (2005). Proses Operasional Public Relations Untuk Membentuk Image Pengiklan. Bandung.Website: https://elibrary.unisba.ac.id/files/06- 0874_Fulltext_Duplikat.pdf Prastiwi, D. (2021). 5 Tanggapan Usai Kasus Alat Rapid Test Daur Ulang di Bandara Kualanamu - News Liputan6.com. Retrieved May 19, 2021, from https://www.liputan6.com/ website: https://www.liputan6.com/news/read/45 45672/5-tanggapan-usai-kasus-alatrapid-test-daur-ulang-di-bandarakualanamu Ramdhani, G. (2020). Peran Aktif Kimia Farma untuk Mencegah Penyebaran Virus Corona - News Liputan6.com. Retrieved May 19, 2021, from https://www.liputan6.com/ website: https://www.liputan6.com/news/read/41 94126/peran-aktif-kimia-farma-untukmencegah-penyebaran-virus-corona Ruslan, R. (2010). Manajemen Public Relations dan Media Komunikasi. Jakarta: PT Raja Grafindo Persada. Simatupang, S., & Wibowo, E. A. (2021). Kasus Rapid Antigen Bekas di Kualanamu, Branch Manajer Lab Kimia Farma Tersangka - Nasional Tempo.co. Retrieved May 19, 2021, from https://bisnis.tempo.co/ website: https://nasional.tempo.co/read/1457743/ kasus-rapid-antigen-bekas-dikualanamu-branch-manajer-lab-kimiafarma-tersangka/full&view=ok Umah, A. (2021). Kronologi Kasus Antigen Bekas Berujung Bos KFD Dipecat Erick. Retrieved May 19, 2021, from https://www.cnbcindonesia.com/ website: https://www.cnbcindonesia.com/news/2 0210516130323-4-245723/kronologikasus-antigen-bekas-berujung-bos-kfddipecat-erick/1