Influence of PITA LOAN Information System on Telesales Personal Loan Performance Using Technology Acceptance Model

Influence of PITA LOAN Information System on Telesales Personal Loan Performance Using Technology Acceptance Model

• By Wahidin, Ahmad Jurnaidi;
• Jurnal Internasional
• 422
• 73-82

At the beginning of the development of telesales still using the manual with armed with customer and telephone database, with the semi-manual work is a lot of human error, so it needs to be further observation about the system that has been built so that it can be in accordance with company expectations. This study uses a conceptual framework developed by Davis et al in 1989 regarding perceived ease of use, perceived usefulness, attitude toward using, and behavioral intention to use. The sampling technique using Nonprobability Sampling by distributing questionnaires to thirty two (32) respondents with 100% questionnaire return rate, this research also uses the concept of Technology Acceptance Model (TAM) framework and using independent variable that is suitability of the task, and testing this research using technique Confirmatory Factor Analysis with the help of SPSS software as data processing media, and data analysis using Partial Least Square approach. The results showed Perceived Usefulness (PU) as much as 32 respondents with an average value of 12.75 and a standard deviation of 1.685 and a varience of 2.839. Perceived Ease of Use (PEOU) with an average value of 12.59 and a standard deviation of 1.847 and a varience of 3.410. Attitude Toward Using (ATU) with an average value of 8.25 and a standard deviation of 0.803 and a varience of 0.645. Behavioral Intention To Use (BITU) with an average grade of 9.94 and a standard deviation of 0.564 and a varience of 0.319. Total suitability of user tasks with an average value of 5.34 and standard deviation of 1.181 and variance 1.394. Based on the results of 32 respondents of telesales personal loan staff who act as end-users, when viewed in terms of age of respondents, the age between 21-25 years assumes that the use of Pita Loan System does not have an impact on their performance, age between 26-35 years assume that there are only a few positive aspects of using the Pita Loan System, and over 35 years of age argue that the only positive value is in the ease of use. 

• Katakunci Technology Acceptance Model, Pita Loan Information System, Job Fit, Perceived Usefulness, Perceived Ease of Use, Attitude Toward Using, Behavioral Intention To Use
• URL http://www.ijctjournal.org/Volume5/Issue3/IJCT-V5I3P12.pdf
• Penerbit ,

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