ANALISA POLA PENJUALAN SARI BUAH PALA MENGGUNAKAN ALGORITMA APRIORI PADA HOME INDUSTRI SARI BUAH PALA BONTY KOTA SUKABUMI

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  • 15 Dec
  • 2021

ANALISA POLA PENJUALAN SARI BUAH PALA MENGGUNAKAN ALGORITMA APRIORI PADA HOME INDUSTRI SARI BUAH PALA BONTY KOTA SUKABUMI

ABSTRACT

Ratna Dewi Rahmawati (19172774) Analysis of the Sales Pattern of Nutmeg Juice Using the Apriori Algorithm in the Bonty Nutmeg Juice Home Industry

In the business world, especially in the sale of Bonty Nutmeg Juice as a Home Industry company whose competitors are getting tougher day by day, it demands that the developers of the nutmeg syrup business must determine a strategy to increase sales of nutmeg syrup, One of them is by always providing several types of drinks from nutmeg that consumers need. Consumers will cancel buying or move to another place if the nutmeg juice drinks run out of stock, of course this can reduce sales levels. Data mining is at the core of the KKD process, including guesswork algorithms that explore data, build models and find patterns. The Apriori algorithm is one of the classical data mining algorithms, the Apriori algorithm is widely used in transaction data or commonly called the market basket. By looking for patterns of purchasing tendencies of nutmeg juice at Sari Fruit Nutmeg Bonty, it will get information about what products are purchased a lot and which are often purchased simultaneously by consumers. In this study, the minimum support = 0.1 and the minimum confidence = 0.6 will be used. In the final stage, the results obtained are 10 association rules with a combination of 2 itemsets and 3 itemsets. These regulations are expected to develop marketing strategies, regulate the stock of nutmeg juice so that there is no buildup or product emptiness and arrange the layout of the storage of products that are often purchased simultaneously to facilitate the sale of nutmeg juice.



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