Strategi Komunikasi Bisnis OYO Hotels and Homes Indonesia Di Masa Pandemi Covid-19 Melalui Program Sanitized Stays

Strategi Komunikasi Bisnis OYO Hotels and Homes Indonesia Di Masa Pandemi Covid-19 Melalui Program Sanitized Stays

• By Gan, Giantika Gan;
• Jurnal Nasional Terakreditasi
• 232
• 116 - 121

Abstract - The hotel industry is one of the industries that has a major contribution to the Indonesian economy. The

COVID-19 pandemic, which has been ongoing since early 2019, has had a negative impact on various industries,

including the hotel industry. Indonesia is one of the regions in the world affected by COVID-19. The hotel industry

has experienced a very drastic decline in occupancy, therefore it is necessary to implement an appropriate and

effective business communication strategy in order to stabilize the declining occupancy. The purpose of this

research is to find out how the business communication strategy implemented by OYO Hotels and Homes Indonesia

during the Covid-19 Pandemic through the Sanitized Stays Program. The method used in this research is

descriptive qualitative method by collecting factual data based on observations, and documentation and literature

relevant to this research. The results of the research and the conclusion that OYO Hotels and Homes Indonesia

carried out business communication strategy activities through the Sanitized Stays program were in accordance

with the objectives of the hotel, namely stabilizing occupancy during the Covid-19 pandemic.

Keywords : Strategy, Communication, Business, Sanitized Stays Program

• Katakunci Strategy, Communication, Business, Sanitized Stays Program
• URL https://ejournal.bsi.ac.id/ejurnal/index.php/cakrawala/article/view/10637/pdf
• Penerbit ,

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