ANALISIS KUALITAS PELAYANAN KEPUASAN DAN PEMANFAATAN TEKNOLOGI TERHADAP PELANGGAN GO-JEK PADA MASA PANDEMI COVID – 19

ANALISIS KUALITAS PELAYANAN KEPUASAN DAN PEMANFAATAN TEKNOLOGI TERHADAP PELANGGAN GO-JEK PADA MASA PANDEMI COVID – 19

• By Indra, Natal;
• Dokumen Institusi
• 585
• 194-212

This study is to analyze service quality and the use of data technology on customer satisfaction during the Covid-19 pandemic. Research is tried in different places to obtain respondents from customers. The Go-Jek service usage survey consisted of 160 customer respondents and the Structural Equation Model (SEM) was used to analyze information, based on the proposed information, service quality and the use of data technology had a positive and significant impact on customer satisfaction. In this matter, service loyalty greatly affects customer satisfaction. From the results of the final research it can be concluded that there is a significant influence on service ties and the use of data technology on customer satisfaction. In this study, not only the
quality of service obtained also has a positive effect on the use of data technology on customer satisfaction and loyalty. So that it becomes a consideration for business (its exclusive gojek) to use technology to increase competitive energy.

• Katakunci
• URL http://akrabjuara.com/index.php/akrabjuara/article/view/1384
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