The effect of the presence of e-commerce on consumer purchasing decisions

The effect of the presence of e-commerce on consumer purchasing decisions

• By Zuniarti, ida; Yuniasih, Idah; Martana, I Ketut; Setyaningsih, Eka Dyah; Susilowati, Isnurrini Hidayat; Pramularso, Eigis Yani; Astuti, Dewi;
• Jurnal Internasional Bereputasi
• 365
• 163-49

In this study, researchers examined how consumer decisions on purchases in e-commerce are particularly influenced by trust, attitudes and the ease of new shopping places. The data collection research was conducted using a questionnaire with 130 consumer respondents who had bought at ecommerce which would later be processed by Amos' Structural Equation Modeling (SEM). The study used four variables, thirteen dimensions and twenty-six indicators. The results showed that trust, convenience and attitudes influenced consumer decisions in buying e-commerce. The results also showed that trust had the greatest and most significant influence on consumer decisions to buy in e-commerce. So, it can be said that consumers buy because it is based on a sense of already trusting an e-commerce to make e-commerce crowded and buyers need to pay attention to improving their taste. 

• Katakunci Trust Easy Of use Attitude Decision E-commerce TAM
• URL http://www.growingscience.com/ijds/Vol5/ijdns_2021_13.pdf
• Penerbit growing science, Canada canada

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