Currently, more and more Indonesian people love the content found on Youlube.com, causing more and more creators in Indonesia to take advantage of YouTube. So this study aims to see the construction of social reality built by Bobon Santoso on The Santoso YouTube Channel on the video "Indomie Cockroaches New Variants for the Future" The paradigm used in this research is constructivist. The research approach used is a qualitative approach using the Framing Analysis method. . Data collection methods used in this study using non-participant observation techniques and documentation, the unit of analysis in this study is the YouTube Channel "The Santoso", namely the video "Indomie Cockroaches New Varian for the Future”. The results of this study are that the video is a construction. The Youtuber is something that according to him can be something "stupid" in the language he uses or it is also called something extreme. While for viewers or netizens who see the show it is a different construction, in fact for some netizens who witness it perceive it as something which is disgusting and slovenly so that this is a construction and this is a constructive reality in a subjective manner. Youtube media can form a social reality construction on the shows it displays.
Keywords: social reality construction, YouTube
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