The effect of decision to purchase on shop fashion product in Indonesia mediated by attitude to shop

The effect of decision to purchase on shop fashion product in Indonesia mediated by attitude to shop

• By Suleman, Dede; Zuniarti, Ida; Marginingsih, Ratnawaty; Hidayat, Susilowati Susilowati; Sari, Imelda; Sabil, Sabil; Nurhayatya, Ety;
• Jurnal Internasional Bereputasi
• 160
• 111–116

This research examines the relationship between consumer attitudes and decisions. By examining the

attitude forming variables, among others, usefulness, ease of use and risk which directly influence attitudes

and the direct influence of consumer attitudes on consumer decisions. The population in this study

is a large number of consumers and the amount is not known with certainty, the researchers, for the

sample using a random sampling method which is part of the non-probability sampling technique with

the criteria of respondents who have shopped in offline retail and online retail, over 17 years old and

domiciled in Jakarta. Samples taken amounted to 160 with 32 questions for each respondent. The results

show that usefulness and ease of use affect consumer attitudes. While ease of use is the most powerful

variable and has the biggest contribution that influences attitude. In this research hypothesis there is one

hypothesis that is rejected, namely the effect of risk on attitude attitudes, the results of the study found

that risk has no effect on attitude.

• Katakunci Usefulness Ease of use Risk Attitude and decision
• URL http://growingscience.com/beta/msl/4178-the-effect-of-decision-to-purchase-on-shop-fashion-product-in-indonesia-mediated-by-attitude-to-shop.html
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