Analisis Strategi Pemasaran Produk di Di YouTube Melalui Subscriber Tertinggi dan Kualitas Tayangan Iklan Terhadap Keputusan Pembelian Produk

Analisis Strategi Pemasaran Produk di Di YouTube Melalui Subscriber Tertinggi dan Kualitas Tayangan Iklan Terhadap Keputusan Pembelian Produk

• By Kuspriyono, Taat;
• Jurnal Nasional Terakreditasi
• 463
• 165-172

Abstract - Social media currently plays a significant role in Indonesian people life generally, both adolescents and parenting guide categories. One of the social media in the community is YouTube, which presents videos. The video presents through audio visual,and then it offers various information, entertainment, education and even product promotions. If we look at YouTube content presents a "Subscriber" button designed to get people to subscribe to the video on YouTube. In the other words, the more video customers, the greater the likelihood that the video will appear. And this is automatically the more video screening, the more popular the video will be and also more people will see the promotion of the products offered. With the quality of product impressions that are so attractive both in terms of image, sound and design make most teratrik people to buy these products. The research method used by the author is (explanatory research) with a quantitative approach and uses survey research methods, by distributing questionnaires to several speakers. Based on the results of the study, it found that the Product Marketing Strategy and Quality of Advertisements are together contributed to the Product Purchase Decision.

 

Keywords: Subscriber, YouTube, Marketing Strategy

• Katakunci Subscriber, YouTube, Marketing Strategy
• URL https://ejournal.bsi.ac.id/ejurnal/index.php/cakrawala/article/view/5453/pdf
• Penerbit ,

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