Strategi Kampanye Humas Dinas Pemadam Kebakaran Kota Bekasi Sebagai Bentuk Preventif Terhadap Penyebaran Covid-19

Strategi Kampanye Humas Dinas Pemadam Kebakaran Kota Bekasi Sebagai Bentuk Preventif Terhadap Penyebaran Covid-19

• By Kussanti, Devy Putri; Susilowati,; Caesariano, Lymbarski; Risyan, Faqihar; Armelsa, Dhefine;
• Jurnal Nasional Terakreditasi
• 262
• 159-164

From a communication or public relations perspective, campaign design is an important component

of public relations activities. An official engaged in the service sector is obliged to think about the comfort,

serenity and tranquility of the community. The relationship between the agency and the community must always

be well maintained so that it is mutually beneficial and can move forward together to achieve a harmonious

vision and mission to create a positive image. It is the Bekasi City fire department that carries out the

Government's Public Relations strategy and program for the community, namely by providing campaign

activities regarding Covid-19 which is currently rampant. By providing information and understanding about

what Covid-19 is, how to anticipate and prevent it, the fire department has carried out its duties and

responsibilities as a public or community servant. Not only that, campaign activities were also accompanied by

the spraying of disinfectants for free for people indicated to be in the red zone.

• Katakunci Public Relations Strategy and Program, and Government Public Relations
• URL https://ejournal.bsi.ac.id/ejurnal/index.php/cakrawala/article/view/8138
• Penerbit ,

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sippa.ciptakarya.pu.go.id http://sippa.ciptakarya.pu.go.id/sippa_online/ws_file/dokumen/rpi2jm/DOCRPIJM_08cc4c6f34_BAB%20VIBAB%20VI.pdf