EFFECTIVENESS OF COMMUNICATION IN AN ORGANIZATION IN THE CRISIS PERIOD OF COVID-19

The rapid spread of Covid-19 disease made the whole country move to deal with this problem. Indonesia is also not free from this problem; the spread of the corona virus has reached the country. In order to combine the effectiveness of communication in an organization to achieve conditions consisting of various thoughtful processes and anticipatory steps in a crisis period of covid-19. The need for communication in today's business competition is constantly changing. Advances in information technology and changes in managing organizations have changed the way many organizations in delivering the information. Information technology is a tool to communicate with many different groups of people. Since then the communication process must be managed effectively not all managers and individuals in an organization have good communication skills and there is a clear need for training to ensure that they could choose the most appropriate communication method to convey the message clearly understood by the recipient and on the side otherwise, the recipient must be able to provide feedback.

Argiris C., 1994. Good communication that block learning. HBR. July - Agustus Conger, A. J., 1998. The Necessary Art of Persuasion. HBR. May – June

Coombs, W. T., & Holladay, S. J. 2010. The Hand Book of Crisis Communication. Blackwell Publishing Ltd. doi:10.1002/9781444314885

Dean, O., Popp, G.E., 1990. Intercultural communication effectiveness as perceived by Americould managers in Saudi Arabia and French managers in the US. International Journal of Intercultural Relation, 12 (3), 405-424.

Griffith, D.A., 2002. The role of communicayion competencies in international business relationship development. Journal of World Business, 37 (4), 256- 265.

Graham, H.G., 1991. The Impact of non verbal communication of organization: A survay of perceptions. The journal of Business communication. Winter 1991.

Konutson, T.J., Komolsevin, R., Chatiketu, P., Smith, V.R., 2003. A cross cultural

comparason of Thai and US Americould rethorical sensitivity implications for intercultural communication effectiveness. International Journal of Intercultural Relation, 27 (1), 63-78.

Koester, J., Olebe, M., 1988. The behavioral assessment scale for intercultural communication effectiveness. International Journal of Intercultural Relation, 12 (3), 233-246.

Nazzir, M. 1988. Metode Penelitian. Jakarta: Ghalia Indonesia Prakosa, Adi. 2006. Komunikasi Massa. Jakarta: FISIP UNAS.

July 2020