Besides known as the city with the title of the center of
struggle, cultural and educational center, Daerah Istimewa Yogyakarta
is also known as a city that has beautiful natural scenery, cultural and
traditional arts that are still sustainable until now. Daerah Istimewa
Yogyakarta (DIY) has various facilities of tourism with adequate quality
and spread across five districts that is Sleman, Kulon Progo,
Gunung Kidul, Bantul and Kota Yogyakarta. This study aims to
determine the object of tourist attraction in Daerah Istimewa Yogyakarta
which is a favorite of tourists based on the number of visitors range
from 2011 to 2015. The research method used is descriptive qualitative supported quantitative data to provide a mathematical picture of the three objects of tourist
attraction what is the most dominant visited by tourists. The results of
this study indicate the order based on the number of visitors, namely
Parangtritis Beach occupies the first position, followed by Prambanan
Temple and Gembira Loka zoo become the favorite tourist attraction
object of visitors.Suggestions in this study is the need for comparative
study and adoption of road map of strategic planning and operational in
preparing tourism marketing strategy to bring more tourists to the
manager of tourist attraction object which is still few number of
visitors.
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