This research aims to: (1) describe the level of MSMEs bussinesmen competency in the use of
ICT in rural areas of Bandung , (2) to analyze the factors that influence the competence of
natural businessmen to utilize ICTs for their business activities in rural areas of Bandung,
and (3) to formulate strategies for developing competence of MSMEs businessmen, especially environmental support has negative effect but not significant on the competence of MSMEs in
utilizing ICT facilities. and the Profile of MSME bussinesman has positive but not significant.
in the utilization of ICT in rural areas of Kabupaten Bandung and West Java, Indonesia.
Competence in this research is personal competence that is personal ability and skill in effort
and technical competence is technical ability in operational of ICT facilities in its
implementation at every activity of MSMEs businessmen. This research was conducted in
Kabupaten Bandung from December 2017 to April 2018. The sample of respondents was 313
based on the total population selection of 3033.The data analysis method in this research
used Structural Equation Modelling (SEM)-AMOS. Based on the results of this research
indicate the perception of MSMEs businessmen and the utilization of ICT facilities have a
positive effect on the competence of utilization of ICT facilities, while the level of external
Proceeding ICFBE 2019
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