Analisis Pengaruh Bauran Pemasaran Jasa terhadap Kepuasan Nasabah

Analisis Pengaruh Bauran Pemasaran Jasa terhadap Kepuasan Nasabah

• By Bisri, Dan Herlin Widasiwi;
• Jurnal Nasional Terakreditasi
• 230
• 63-73

This study aims to analyze the influence of marketing mix (Product, Price / Profit loss sharing, Promotion, Place, Person / Officer bank, Physical Facility, and Service process) to customer satisfaction. Sampling method is using convenience sampling method. The sample used in this study were 100 respondents. Methods of collection using questionnaires. The data analyzing by multiple linear regression method. Based on the result of multiple regression test, it is found that marketing service mix consisting of Product, Price / profit loss sharing variable, Location / Service variable, Promotion variable, Person / Officer variable, Physical Measurement variable, Service Process variable simultaneously or together influence customer satisfaction. Therefore it is as good as to be constantly noticed by the management of BNI Syariah cinere branch offices so that the value can be increased in the future with the performance of service marketing mix, so as to create better customer satisfaction from time to time and provide product price level as well as competitive interest rates. Partially, promotion variable and service process have positive and significant effect to customer satisfaction while product variable, price, location, person / officer, partial physical means have no significant effect to customer satisfaction. Therefore, there should be a significant action in overcoming the problem by doing the development and innovation that will impact or significantly influence the customer satisfaction

• Katakunci Marketing mix, multiple regression and customer satisfaction.
• URL http://
• Penerbit ,

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