Pengaruh Motivasi dan Gaya Hidup Terhadap Keputusan Pembelian Laptop Di Wilayah Pancoran Mas Depok

Pengaruh Motivasi dan Gaya Hidup Terhadap Keputusan Pembelian Laptop Di Wilayah Pancoran Mas Depok

• By Sebayang, Adianta;
• Jurnal Nasional Terakreditasi
• 90
• 189-197

This study aims to examine the effect of motivation and lifestyle toward the buying  decision. The research was carried out in different places to get the respondent. Population and sample this research is the user's laptop, which amounts to 100 respondents. Regression analysis techniques were used to analyze the influence of motivation and lifestyle on purchasing decisions is by using multiple linear regression. The analysis showed that there was a significant effect of motivation and the lifestyle on buying decision. This suggests that higher levels of motivation and lifestyle the consumer users will increase buying decision laptop.

• Katakunci Motivasi, Gaya Hidup, Keputusan Pembelian
• URL https://ejournal.bsi.ac.id/ejurnal/index.php/cakrawala/article/view/2405
• Penerbit ,

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