Boosting the Performance of Convection Creative Industry Through Supply Chain Management and Brand Image Enhancement

Boosting the Performance of Convection Creative Industry Through Supply Chain Management and Brand Image Enhancement

• By Islami, Vina; Adwiyah, Rabiatul;
• Jurnal Internasional Bereputasi
• 409

In this 21st century era, creative industry has been recognizing as a new Indonesian economic driver, especially textile industry that are forecasted to give positive trend in the future. Bandung, where is known as Creative City with great number of textile companies, has gathered more intention since many SMEs in textile industries try to develop their business in this city. This paper attempts to bring a better economic development for SMEs business in Bandung by revealing Supply Chain Management (SCM) application and Brand Image as crucial factors that brings big impacts to the textile SMEs’ performance. Quantitative analysis has been performed, supported by the literature review process to give better understanding about the causal relationship among those variables. The Partial Least Square result then exposes that among the SCM practices in textile SMEs’ companies, quality of information sharing emerges as the most influential factor that enhances the SMEs’ performance, followed by customer relationship, information sharing, quality information exchange’ and ‘lean production’. Besides of SCM, brand image also has impact to the textile SMEs’ performance in Bandung. 

• Katakunci brand image, supply chain management, creative industry, SMEs’ performance
• URL https://www.atlantis-press.com/proceedings/sores-19/125935352
• Penerbit Atlantis Press, Paris

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