PENGARUH HARGA TERHADAP KEPUASAN KONSUMEN SEPEDA MOTOR N-MAX DI KOTA BEKASI

PENGARUH HARGA TERHADAP KEPUASAN KONSUMEN SEPEDA MOTOR N-MAX DI KOTA BEKASI

• By Sugeng, Irwin Sukrisno;
• Jurnal Nasional Tidak Terakreditasi
• 286
• 61-70

Business competition faced by automotive companies at this time is getting tougher, so that the company management demands more careful in determining its competitive strategy, in order to win the competition. To find out Customer Satisfaction for Yamaha N-MAX Motorbike Prices, the authors conducted a quantitative research of two variables through the method of distributing questionnaires to 100 respondents. The author uses calculations through SPSS 19.0 software as a comparison in the correlation coefficient test, test coefficient of determination and regression equation test. Based on the correlation coefficient test it is known that there is a strong relationship between price and customer satisfaction, which is equal to 0.893. Based on the test of the coefficient of determination it is known that prices affect customer satisfaction by 79.8% and 20.2% are influenced by other factors. Based on the regression equation test that the significant value is 0,000 <0,05 so that the regression equation is significant, the regression equation formed is Y = 5,992 + 0,823 X, which shows that there is a positive influence between Price and Consumer Satisfaction.

• Katakunci Price, Consumer Satisfaction
• URL http://
• Penerbit ,

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