Pengaruh Kemanfaatan, Kemudahan Penggunaan dan Promosi terhadap Keputusan Penggunaan E-wallet OVO di Depok

Pengaruh Kemanfaatan, Kemudahan Penggunaan dan Promosi terhadap Keputusan Penggunaan E-wallet OVO di Depok

• By Widiyanti, Wiwik;
• Jurnal Nasional Terakreditasi
• 402
• 54-63

Related to online transactions is increasing causing various new technologies in the financial sector, one of which is e-wallet. There are 38 recorded e-wallets in Indonesia that have been licensed by Bank Indonesia, one of which is OVO. Competition between e-wallets causes OVO which is also the second most popular e-wallet in Indonesia, to continue to make various innovations to increase the use of OVO. In addition, OVO e-wallet is also being introduced to introduce the public through various promotions. This study discusses the great benefits, benefits of using and promoting both partial and simultaneous decisions on the use of OVO e-wallet by the people in Depok. The research method used in this research is descriptive quantitative research method. The number of respondents taken was 100 people using convenience sampling method. Data recovery uses multiple linear analysis with the help of SPSS 21 application. This study produces positive and significant conclusions both partially and simultaneously between the benefits, utilization and ease of use and promotion of the use of the OVO e-wallet application.. 

 

• Katakunci Kemanfaatan, kemudahan penggunaan, promosi, keputusan penggunaan, dompet elektronik
• URL https://ejournal.bsi.ac.id/ejurnal/index.php/moneter/article/view/7567/pdf
• Penerbit LPPM BSI Jakarta, Jakarta DKI Jakarta

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