BIAYA PROMOSI dan BIAYA DANA BERPENGARUH TERHADAP DANA PIHAK KETIGA BANK PERMATA JAKARTA

BIAYA PROMOSI dan BIAYA DANA BERPENGARUH TERHADAP DANA PIHAK KETIGA BANK PERMATA JAKARTA

• By Indrawan, Hieronimus Erwin;
• Jurnal Nasional Terakreditasi
• 319
• 175 - 182

Abstract – Promotion is a media used by a company to communicate with the customers. Some types of 

promotions are advertising in both print and digital media, a sponsorship of an event, freebies, trade discounts, 

and many more. There is neither limitation standard on the promotion cost nor standard value to measure the 

success of a promotion. Moreover, there is no standardisation of the cost calculation in promotion that can be 

used as a comparison to determine another promotion cost. The writer managed to measure the success of a 

promotion by seeking its influence of the selling. The objective of Permat Bank promotion is to invite people to 

save their money. Their saving can be transferred back to them in different form called loan. As the result of 

gathering fund from the third party, Permata Bank has to pay Financing Cost (FC). This research used data 

gathered from Permata Bank monthly financial reports that published on Permata Bank official website. The 

method used in conducting this research is multiple linear regression analysis. By conducting this research, the 

writer found that the promotion cost makes significant negatively influences to the Third Party Saving. In the 

other hand, the Financing Cost make s significant positive influences to The Third Party Saving.

• Katakunci promotion cost, Financial Cost, Third Party Saving, Permata Bank
• URL https://ejournal.bsi.ac.id/ejurnal/index.php/perspektif/article/view/6326
• Penerbit JURNAL PERSPEKTIF BSI, JAKARTA DKI JAKARTA

REFERENSI

REFERENSI

Budisantoso, T. (2011). Bank dan Lembaga Kuangan 

lainnya. Jakarta: Salemba Empat.

Dendawijaya, L. (2005). Manajemen Perbankan. 

Jakarta: Ghalia Indonesia.

Fachrunnisa. (2017). Biaya Promosi dan 

Penghimpunan Dana Pihak Ketiga Pada Bank 

Pembiayaan Rakyat Syariah. Akuntabilitas: 

Jurnal Ilmu Akuntansi, 10(2), 349–368.

Ghozali, I. (2006). Aplikasi Multivariate dengan 

Program SPSS. Semarang: Badan Penerbit 

Universitas Diponegoro.

Ghozali, I. (2009). Analisis Multivariate dengan 

Program SPSS. Semarang: Badan Penerbit 

Universitas Diponegoro.

Ghozali, I. (2013). Aplikasi analisis multivariate 

dengan program IBM SPSS 21 (Ed.Ke-7). 

Semarang: Badan Penerbit Universitas 

Diponegoro.

Hansen, D. R., & Maryanne, M. M. (2004). Akuntansi 

Manajemen. Jakarta: Salemba Empat.

Hasibuan. (2005). Dasar dasar perbankan. Jakarta: 

Bumi Aksara.

indrawan, H. ., & Nainggolan. (2019). Biaya Bunga, 

Biaya Promosi, Dan Biaya Gaji Karyawan 

Berpengaruh Terhadap Pendapatan Bunga.

Kasmir. (2008). Bank & Lembaga Keuangan 

Lainnya. Jakarta: PT. Raja Grafindo Persada.

Kuncoro, M. (2002). Manajemen Perbankan Teori 

dan Aplikasi. Yogyakarta: BPFE.

Rosida, E., & Muflihah, R. (2009). Pengaruh Biaya 

Dana Bank dan Penyaluran Kredit Terhadap 

Rentabilitas. Jurnal Akuntansi, 4(3).

Saladin, D. (2003). Manajemen Pemasaran. 

Bandung: Linda Karya 77.

Siamat, D. (1993). Manajemen Bank Umum. Jakarta: 

Intermedia.

Sinungan, M. (2000). Manajemen Dana Bank. 

Jakarta: PT Bumi Aksara.

Sugiyono. (2013). Metode penelitian kuantitatif, 

kualitatif dan R & D. Bandung: Alfabet.

Tjiptono, F. (2008). Strategi Pemasaran. 

Yogyakarta: Andi Offset.