Strategi Bauran Pemasaran Freeze Communication Dalam Event Pameran Kuliner Di Yogyakarta

Strategi Bauran Pemasaran Freeze Communication Dalam Event Pameran Kuliner Di Yogyakarta

• By Ubaidillah,; Fitriana, Sagifa;
• Jurnal Nasional Tidak Terakreditasi
• 263
• 56-62

Freeze Comunication is an event organizer that held various events both local scale and national scale located in Ngaglik Sleman Yogyakarta. Freeze Comunication has held various events such as music events, culinary, cultural titles, education, technology and so on. The goal is to improve the company's results through increasing the sales of each event, then the purpose of the most important promotional event that is to cause action from prospective buyers. Event organizers must have marketing mix concepts that are expected to help to be able to encourage sales of products / services of a company. the success of marketing activities undertaken depends not only on the quality of the products produced, the right policies, the services and the rapid distribution, but much influenced by the fostering of relations between producers and consumers sustainable. This research uses qualitative approach. Qualitative research is a research procedure that produces descriptive data in the form of written or oral words of people and behavior that is always observed. This qualitative research relates to the ideas, perceptions, opinions or beliefs of the people with the aim of obtaining a complete picture of things in human terms in this study. The result of this research is that Freeze Comunication in conducting culinary event has run a proper marketing mix strategy both to determine the quality of production on display, the price of traditional culinary products is cheap, affordable, community, promotion done both through social media and conventionally, the place strategic culinary exhibition events and access roads to fine exhibitions then wide land and able to bring in many buyers or communities.

• Katakunci Marketing Mix, Culiner, Event Organizer
• URL https://ejournal.bsi.ac.id/ejurnal/index.php/khasanah/article/view/3636
• Penerbit LPPM BSI Yogyakarta, Yogyakarta DI Yogyakarta

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