Pengaruh peranan Humas terhadap citra perusahaan PT Kereta Api Indonesia Daop 1 Jakarta

Pengaruh peranan Humas terhadap citra perusahaan PT Kereta Api Indonesia Daop 1 Jakarta

• By Sugiyah, Chairunissa;
• Jurnal Nasional Tidak Terakreditasi
• 306
• 44-54

Public relations (public relations) can be interpreted as a bridge communications liaison between internal and external parties with one of the goals to improve the positive image of the company. The role of public relations in creating and improving positive image in the eyes of external parties by fostering a harmonious relationship between the external public. Therefore, the appearance and attitude of a public relations employee can create a good or bad impression that in the end, the impression can be inherent and affect the image of the company PT. Kereta Api Indonesia (Persero) Daop 1 Jakarta. The method used in this study is quantitative methods include observation, interviews, documentation and spreading questionnaires. Based on the calculation of correlation coefficient value of r = 0.460 which states that there is a medium relationship between variable X (Role of Public Relations) with variable Y (Corporate Image), test results coefficient determination shows value R (Adjusted R Square) of 0.212 can be concluded that the influence of independent variables namely the role of public relations of 21.2% and hypothesis testing through SPSS 24 obtained regression equation Y = 19.205 + 0.739 X.

• Katakunci Public Relations, Image
• URL http://journal.stmikjayakarta.ac.id/index.php/jisamar/article/view/89/77
• Penerbit Jisamar, Jakarta DKI Jakarta

REFERENSI

Agustina, T. (2014). Corporate Identity Visual Dan Citra Perusahaan Melalui Fasilitas Ruang Baca Di Bapusipda Jawa Barat. Jika, I(2), 106–129. Retrieved from http://ejournal.bsi.ac.id/ejurnal/index.php/jika/article/download/220/187

Darlina, D. (2016). Pengaruh Citra Perusahaan dan Kualitas Pelayanan terhadap Loyalitas Pelanggan pada Jasa Perhotelan. Journal Of Management Fisip, 1(3), 1–15.

Darmawan, Deni. 2014. Metode Penelitian Kuantitatif. Bandung: PT REMAJA    ROSDAKARYA

Gassing, Syarifuddin dan Suryanto. 2016. Public Relations. Yogyakarta: ANDI

Kuspriyono, T. (2017). Pengaruh Kualitas Informasi Web dan Kualitas Layanan Online Terhadap Citra Bukalapak.com. Jurnal Perspektif, XV(1), 56–62. Retrieved from http://ejournal.bsi.ac.id/ejurnal/index.php/perspektif/article/download/1765/1472

 

Kusumasari, R. N. (2014). Pengaruh Offering dan Citra Perusahaan Terhadap Minat Kerja Sama Klien MQTV Bandung. J-IKA, 1(1), 50–56. Retrieved from http://ejournal.bsi.ac.id/ejurnal/index.php/jika/article/view/231

Ruslan, Rosady 2013. Kiat dan Strategi Kampanye Public Relations. Jakarta: Rajawali Pers.

Ruslan, Rosady. 2014. Manajemen Public Relations dan Media Komunikasi. Jakarta: Rajawali          Pers.

 

Sialen dan Widiyono. 2013. Metodologi Penelitian Sosial Untuk Penulisan Skripsi             dan         Tesis. Jakarta: In Media

 

Siregar, Syofian. 2013. Metode Penelitian Kuantitatif: Dilengkapi Perbandingan    Perhitungan         Manual & SPSS. Jakarta: Kencana

 

Sugiyono. 2014. Metode Penelitian Manajemen. Bandung : CV. Alfabeta