Competition between offline and online stores: when it comes to shopping for fashion products, which store will be the choice of Indonesian consumers?

Competition between offline and online stores: when it comes to shopping for fashion products, which store will be the choice of Indonesian consumers?

• By Suleman, Dede; Zuniarti, Ida; Marginingsih, Ratnawaty; Sabil,; Nurhayaty, Ety; Rachmawaty, Susan; Pramularso, Eigis Yani; Sari, Imelda;
• Seminar Internasional Bereputasi
• 301
• 1596

In this new era when consumers will buy fashion products, they will certainly consider choosing one of the available shopping places. the presence of the internet has led to the emergence of new shopping patterns namely online stores and its existence will surely disrupt the offline store market. In this research, it will examine the priority of consumers' shopping choices in buying fashion products, whether they choose to shop in offline or online stores, and also the reasons that consumers consider in choosing a place to shop. This qualitative study will distribute questionnaires to 154 respondents to make choices in deciding to shop for their fashion products in an offline or online store and reason for their priority consideration in choosing where to shop. The results showed that consumers' decisions to shop for fashion products in Indonesia are still many who choose to shop in offline stores. and from the order of their priorities in choosing where to shop based on risk, trust, perceived ease of use, benefit and perceived usefulness. The order was taken into consideration by consumers in choosing where to shop.

• Katakunci Perceived usefullnes, perceived Ease of use, Trust, Risk, Benefit
• URL https://easychair.org/publications/preprint/8drP
• Penerbit ,

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