Analisis Structure Conduct Performance Pada PT. Telekomunikasi Indonesia, Tbk.

Analisis Structure Conduct Performance Pada PT. Telekomunikasi Indonesia, Tbk.

• By Azizah, Ayu; Adawia, Popon Rabia;
• Jurnal Nasional Tidak Terakreditasi
• 329
• 17-27

Indonesia is a country with a high population growth so that it can be a huge opportunity for companies in the telecommunications field to reach many new customers. This study aims to determine the structure of the market in the telecommunications industry in Indonesia, determine the behavior and performance of Telekomunikasi Indonesia Tbk as well as to determine the effect of market structure on the performance of the company. To determine the structure of the market in this industry used the concentration ratio of the four biggest companies (CR4), and a minimum of eficiency scale (MES). Behavior is described descriptively on pricing strategy, product strategy, and promotional strategies. Finally, the performance seen in the level of the company's ability to generate profits from assets that are used. Based on the research that has been done, it can be concluded that the telecommunications industry in Indonesia has a tight oligopoly structure amounted to 95.88%. From the calculation of regression showed that the variables of market structure (CR4) and growth rate (growth) either simultaneously or partially do not have a significant effect on the performance of the company '(ROA). 

• Katakunci Performance, market concentration, return on assets(ROA), structure
• URL https://ejournal.bsi.ac.id/ejurnal/index.php/perspektif/article/view/1577/1480
• Penerbit LPPM BSI Jakarta, Jakarta DKI Jakarta

REFERENSI

Atmaja, Lukas Setia : Teori & Praktik Manajemen Keuangan, Yogyakarta : CV ANDI OFFSET, 2004.  Badan Pusat Statistik. Komunikasi. Jakarta: 20112013. www.bps.go.id. Bursa Efek Jakarta, Laporan Tahunan. Jakarta: 20112013. www.idx.co.id. Burhan, M. Umar, dkk. Analisis Ekonomi Terhadap Struktur, Perilaku dan Kinerja Pasar Pupuk di Jawa Timur (Kasus di Kabupaten Lumajang dan Kabupaten Ngawi). 2011. Journal of Indonesian Applied Economics Vol. 5, No. 1. PP : 68-92. Firdaus A., Mochamad dan Budisantoso. Analisis Struktur, Perilaku dan Kinerja Transportasi Udara Komersial Melalui Pendekatan SCP Lubis, Adrian dan Alla Asmara. Analisis Struktur, Perilaku dan Kinerja Perusahaan Elektronik Setelah Pelaksanaan Liberalisasi AFCTA. 2012. Buletin Ilmiah Litbang Perdagangan, Vol.  6 No. 2, Desember 2012. Mahesa, Biondi. Analisis Struktur, Perilaku dan Kinerja Industri Minuman Di Indonesia Periode 2006 - 2009. 2010.  Media Ekonomi Vol. 18, No. 3, Desember 2010. Marsden, Willyo, Analisis Struktur, Perilaku dan Kinerja Industri Semen di Indonesia. Malang: Universitas Brawijaya, 2014. Puspasari, Citra, Analisis Struktur-Perilaku-Kinerja Industri Mi Instan di Indonesia. Bogor: Institut Pertanian Bogor, 2006. Sartono, R. Agus. Manajemen Keuangan Teori dan Aplikasi. Edisi ke- 4. Yogyakarta : BPFE, 2001. Suntoyo, Danang, Analisis Regresi dan Uji Hipotesis. Yogyakarta: MedPress, 2009. Suryawati,. Analisis Struktur, Perilaku dan Kinerja Industri Tekstil dan Pakaian Jadi di Provinsi DIY. Yogyakarta: STIE YKPN, 2009.