Faktor-faktor yang Mempenggaruhi Keputusan Nasabah Pembiayaan Haji Memilih Pegadaian Syariah

Faktor-faktor yang Mempenggaruhi Keputusan Nasabah Pembiayaan Haji Memilih Pegadaian Syariah

• By Rakhmanita, Ani;
• Jurnal Nasional Terakreditasi
• 211
• 233-238

This study aims to find out what dominant factors are the customer's choice in choosing financing products for Arum Hajj at Pegadaian Syariah Babakan Tangerang. This research uses survey research method which is a study that takes samples from a population by relying on questionnaires as an instrument of data collection. The unit of analysis in this study is the Pegadaian Sharia Babakan Customer who decides on the selection of Arum Hajj products. This research is quantitative research. The method used to test the hypothesis is the data instrument test, multiple liner regression, t test, f test and determination coefficient (R2). The results of the research show that the promotion variable has a significant effect on the decision of hajj financing customers choosing Pegadaian Sharia Babakan Tangerang. The marketing strategy that must be developed and get more attention is the promotion variable, because this variable has a positive and significant value on the customer's decision to choose Pegadaian Sharia

• Katakunci marketing, decision making, Pegadaian sharia
• URL https://ejournal.bsi.ac.id/ejurnal/index.php/widyacipta/article/view/4139
• Penerbit ,

REFERENSI