COST STRUCTURE AND EFFICIENCY AT PT. BERSAMA LEMINDO ABADI : CASE STUDY

COST STRUCTURE AND EFFICIENCY AT PT. BERSAMA LEMINDO ABADI : CASE STUDY

• By Taruna, Helmy Ivan;
• Jurnal Nasional Terakreditasi
• 112
• 208-224

 

Indonesia still considered as good market for this adhesive industry. This creates high competition among the players. The intensity of competition among the existing competitors in the market is high, because there are number of small, equal or even higher competitors. Industry is also growing, even though customer have low switching cost. However fixed cost are high. resulting huge production and reduction in prices. These situations make the reasons for advertising wars, price wars, modifications, ultimately costs increase and it is difficult to compete.  

• Katakunci adhesive, competition, cost structure, efficiency, effective
• URL https://ejournal.stei.ac.id
• Penerbit Sekolah Tinggi Ilmu Ekonomi Indonesia (STEI), Jakarta DKI Jakarta

REFERENSI

 

Adam, E. and Ebert, R., (1982). Production and Operations Management, 2nd ed., Prentice-Hall, London

 

Bruns, William. “Introduction to Financial Ratios and Financial Statement Analysis.”  Harvard Business School: 9-193-029, September 13, 2004.

 

Keown, A, et all. 2002. Basic Financial Management, 9th ed., Prentice Hall,         

            London

 

Indranila A,Widiantoro E,Setiady F,Taruna H.(2013). Group Field Project (not

            published).Jakarta. IPMI