Competition between offline and online stores: when it comes to shopping for fashion products, which store will be the choice of Indonesian consumers?

research
  • 22 Jan
  • 2020

Competition between offline and online stores: when it comes to shopping for fashion products, which store will be the choice of Indonesian consumers?

In this new era when consumers will buy fashion products, they will certainly

consider choosing one of the available shopping places. the presence of the internet has

led to the emergence of new shopping patterns namely online stores and its existence will

surely disrupt the offline store market. In this research, it will examine the priority of

consumers' shopping choices in buying fashion products, whether they choose to shop in

offline or online stores, and also the reasons that consumers consider in choosing a place

to shop. This qualitative study will distribute questionnaires to 154 respondents to make

choices in deciding to shop for their fashion products in an offline or online store and

reason for their priority consideration in choosing where to shop. The results showed that

consumers' decisions to shop for fashion products in Indonesia are still many who choose

to shop in offline stores. and from the order of their priorities in choosing where to shop

based on risk, trust, perceived ease of use, benefit and perceived usefulness. The order

was taken into consideration by consumers in choosing where to shop.

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