Perceived Ease of Use, Trust and Risk toward Attitude and Intention in Shopping for Online Fashion Products In Indonesia

Perceived Ease of Use, Trust and Risk toward Attitude and Intention in Shopping for Online Fashion Products In Indonesia

• By Dede, suleman.Ali, hapzi.Nusraningrum, Dewi.Ali, Mochammad Mukt;
• Jurnal Internasional Bereputasi
• 462
• 240-253

This study aims to analyze the partial influence of perceived ease, trust and risk on the

attitudes and intentions of consumers shopping online. This study uses purposive

sampling in the survey method to produce a sample of 74 respondents from the city of

Jakarta in Indonesia. The findings of this study indicate that there is a perception of

convenience does not affect the attitudes and intentions of consumers. While trust and

risk factors are factors that significantly influence the attitudes and intentions of

consumers to shop online. Shopping attitudes are influenced by constructs of perceived

ease of use, risk and trust, because shopping attention is influenced by the construct of

shopping attitudes, perceptions of ease of use, risk, and trust. The results of this study

function for online shop entrepreneurs to develop effective strategies to make

consumers believe and minimize risks when shopping online so that consumers have a

positive attitude and then the intention to shop online

• Katakunci Intention, Attitude, perceived ease of use, trust, risk
• URL https://journals.scholarpublishing.org/index.php/ABR/issue/view/261
• Penerbit Archives of Business Research, Brooklands Road, Hall Green Birmingham

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