Other Income from building a franchise system : Insight from the franchisor (Forum discussion group member of Waralaba dan Lisensi Indonesia)

Other Income from building a franchise system : Insight from the franchisor (Forum discussion group member of Waralaba dan Lisensi Indonesia)

• By Suleman, Dede.Sutawidjaya, Ahmad Hidayat. Kurniadi, Indra;
• Seminar Internasional Bereputasi
• 317
• 1005-1012

Franchise business system is the relationship between franchisor and franchisee . Franchisor is obliged

to provide support and franchisee with the obligation to pay the fees. It provides a beginner's franchisor's

picture of rights and obligations and understands the potential of growing a business with franchise

system in its business. What are the potential revenue sources that can be obtained for the franchisor?

The data for this study were collected through a group discussion of members (Franchise and Indonesian

License) that focused on information about the potential income of the franchisor. The results show that

apart from the self-owned business profits there are also other franchisors' revenue sources that can be

fostered from their franchisee; other income is royalties, franchise fees, advertising costs, material

purchases. In the findings of the discussion of the income was the largest percentage of revenue

contributors from the purchase of raw materials by the franchisee to the head office or franchisor.

• Katakunci Franchise, Royalty fee, franchise fee, marketing fee, purchase of raw materials
• URL http://ieomsociety.org/ieom2018/proceedings/ ID 293
• Penerbit Proceedings of the International Conference on Industrial Engineering and Operations Management, Bandung JAWA BARAT

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